Júlia Almeida

Founder & Creative Director

Guided by a slow living ethos, Júlia founded Florita to embrace sustainable fashion, bringing the tropical essence of Brazil to the world through purposeful creations and timeless designs rooted in well-being and a collective future.

OUR TEAM

  • Marjolie Melo

    Head of Marketing

    Based in New York, Marjolie leads the team with a vision rooted in fashion and conscious consumption. She brings global trends into Florita’s ethos, blending authenticity with a thoughtful approach to managing the brand’s behind-the-scenes operations. Her leadership ensures a seamless balance between innovation, sustainability, and the slow living spirit that defines Florita.

  • Roberta Labanca

    Creative Strategy Curator & Web Designer

    Based in London, Roberta infuses her Brazilian heritage curating narratives that honor ancestral stories and transcend borders. Guided by the ethos of slow living and conscious consumption, she shapes a visual and conceptual journey for Florita, always inspired by a commitment to more meaningful living.

  • Barbara Coelho

    Social Media Manager

    Guided by metrics and a collaborative spirit, Bárbara ensures each piece aligns with Florita’s purpose, infusing every post with a sense of community spirit. Managing all social channels, she keeps a keen eye on trends, thoughtfully adapting them to blend seamlessly with Florita’s ethos.

  • Luísa Rangel

    Copywriter

    Blending a passion for marketing with the transformative essence of conscious, sustainable fashion, Luísa creates authentic content for blogs and social media. Weaving together stories of well-being, sustainability, and mindful living, she builds narratives that inspire.