COLEÇÃO V : JOY + GRACE
The collection personifies transformation, not only aesthetically but also as a reflection of the ongoing commitment.
Florita unveils JOY IV, its fourth collection, reinforcing the commitment to conscious fashion and sustainability. Standing out for upcycling, JOY IV repurposes materials from past collections, aligning with the brand's eco-friendly vision. Since its foundation, Florita has integrated sustainability into every production and renewal into all aspects of life.
This collection is a connection between Trancoso and Paraty, inspired by the experience of the creative director, Júlia Almeida. In Trancoso, pieces are (re)created with natural pigments like barbatimão, urucum, turmeric, and onion peel, reflecting Florita's social responsibility. In Paraty, local embroiderers contribute to the handmade production, uniting both cities.
JOY
celebrates not only the joy of living and simplicity but also represents a transition after the brand dedicated its last year to the idea of "survival".
The collection embodies transformation, not just aesthetically, but as a reflection of Florita's ongoing commitment to environmental preservation. Our goal with slow fashion is an invitation to rethink, renew, and redefine.
