Florita began in London, and continues to grow with a heart that beats from the beaches of Brazil.

Our mission is to empower diverse communities by working closely creatively and productively, carefully curating yearly collections. 

FLORITA believe’s bringing the perfect vacation-wear to clients around the world should involve no compromise to either our employees or the environment.

In fact, we like to think these priorities contribute to the purity and vitality of our design.  Our range of swimwear is biodegradable and our resort wear and accessories are made-to-order using materials and methods of certified sustainability. Central to our ethos, is a knowledge that truly beautiful vacation-wear must respect and care both for the environment in which it lives, and the people that make it. Maintaining balance has come from careful growth and sensible expansion, based around an evolving yearly offering that rejects the purposefully limited lifespans.

The building of real and lasting relationships with suppliers and manufacturers and the communities we support and grow with will hopefully carry us all brilliantly into the future.