To create our first collection, ‘POSTO’ Florita went all the way back to it’s roots, after finding it’s true self. There, the brand reclaimed the word “POSTO” which in the Carioca dictionary means the stop that marks each beach in Rio de Janeiro. It’s a part of our everyday vocabulary and lives.POSTO is one of the strongest symbols of the city, it stands understatedly under the boiling sun witnessing the struggles and resolutions of people’s daily routines. Collection I mirrors what it means to be a true Carioca, body and soul.
  • Creative Director: Julia Almeida-Bailey
  • Photographer: Arthur Oliveira
  • Beauty Artist: Artur Figueiredo
  • Talent: Aisha Mbikila