Florita Eco Day: Beach Clean-up in Rio de Janeiro

Florita Beachwear is already making a difference for a greener world.

Collaborating with the famous Brazilian cabanas and street vendors since 2019, #FloritaEcoDay is an ecological task force, promoting the ideal ECO for new and next generations. 

Since 2019, FLORITA leads a group of volunteers to pick up plastic and litter,  plant new trees and organize creative activities to bring awareness to sustainability. At our first beach clean up we managed to remove 5kg  of micro garbage out of the beaches Rio. 

It is a call to action to motivate brazilians to preserve the beauty of the beach and inspire others to get involved.

Check our Facebook page for upcoming #FloritaEcoDay events 


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